Styling with Erica


Debenhams Styling Event with Fashion Editor Erica Davies

When Debenhams invited fashion editor, stylist and brand consultant Erica Davies to the personal shopper floor at Oxford Street last week, it was clear from how many that had arrived that Erica is someone that has plenty of years of experience when it comes to styling.

As well as a chance to win £500 towards clothes at Debenhams, the Styling event at Debenhams was an opportunity for shoppers and guests to get some practical first-hand advice from Erica.Florals and stripes #DebsBloggerPicks
With welcome drinks and canapés, we were invited to see the exclusive fashion blogger collection picks which Debenhams and Erica had collaborated together on.

We were shown how to mix and match clothes accessories, what trends to look out for next season and how to choose patterns that flatter your personal shape or style.Cheers!Erica Davies in floral

Judging by Erica’s blog The Edit, her distinctive vintage fashion and modern home-style captures a more plausible way of living.

What Debenhams and Erica are doing is aiming to corner the market towards a more mature customer who knows what they want but could do with a personal stylist and some fashion guidance. In the bag: Lancôme – Visionnaire’ correcting gel | Blush Subtil’ powder blusherAbsolu Rouge Matte’ lipstick.

Yankee Candle | Radley Card Holder | Beauty Club Reward Card.

Personally, I haven’t used a personal stylist or shopper before. Knowing that there is a service available to help you with deciding on what to wear at Debenhams is a great way to not only get the personal one on one service treatment but knowing you are in safe and comfortable hands is reassuring.

If you thought a personal shopper or stylist was only obtainable for the privileged few, you will find more and more department stores like Top Shop providing their customers with a more personal shopping service and experience which is a far less stressful and intimidating experience.

Overall I had a great experience at Debenhams personal shopper/style event, and the staff were very informative and helpful.

Thank you to Erica Davies and the staff at Debenhams for my gifts and hosting this great styling event.

Don’t forget to comment and share. Heather x

For more fashion ideas and trends – Digital Fluidity | Fashion


Personal Shopper at Debenhams | Erica Davies | Leopard Print Boots – Jasper Conran at Debenhams


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